ELLE (Canada) - - Beauty -

Much like that try-hard guy at the bar, bold lip­stick of­ten comes on strong but fades fast. Clin­ique Pop Lip Colour + Primer ($21 each; avail­able in 16 shades) in­cludes a built-in base that helps to spread colour evenly and pre­serve it through­out the day. Flex­i­ble poly­mers in the for­mula also help cre­ate that “I spent 40 min­utes con­tour­ing my lips to look fuller” ef­fect.

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