CATRIONA SMART

Founder, cocoandcowe.com

Catriona Smart wrote for a friend’s blog before launching Coco & Cowe, a lifestyle site that she calls “your digital best friend.” Smart and her team are always on the hunt for the best jet-set destinations, restos and fashion finds. Her career advice? “People are so afraid to put something out there that they stop themselves,” she says. “Just start!” Polyester blouse, Nic+Zoe ($148); lamb-leather jacket, 3.1 Phillip Lim ($2,075); cotton jeans, Citizens of Humanity ($259); gold-plated-metal ring, Diane von Furstenberg ($98); silver-finish metal bracelet with blue beads ($46), gold-finish metal bracelet with orange beads ($46) and gold-finish metal bracelet with anchor detail ($58), all Alex and Ani; gold-tone-metal and amethyst resin necklace, KARA Kara Ross ($95); rhodium and crystal earrings, Vince Camuto ($28); suede “Cardio” pumps, Nine West ($125). All items available at Hudson’s Bay (thebay.com).