ELLE (Canada)

Much more

- sarah mclaren, bell media

We are writing to express our disappoint­ment with “Internet Killed the Video Star” [ELLE Radar, November 2015]. We think it provided a one-sided view of Much from the perspectiv­e of former VJs (pre-2005). We at Bell Media understand that some people are nostalgic for how Much used to be. Our current viewers, however, are very much engaged and happy with today’s Much. This past June, fans turned up in droves to see the MMVAs, which chalked up two billion social impression­s. We have diverse, smart and engaging VJs who, like the VJs profiled in your story, are “normal, charming, albeit imperfect, people.” Much is a healthy business. We could have provided ample evidence that “whispers that the channel won’t survive much longer” are far from the truth.

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