THE PERSON Kim Kimble

A celebrity hairstylist and Pantene ambassador, Kimble works with Beyoncé, Zendaya, Nicki Minaj and Shakira. THE SITU Kimble is in Toronto, and I’m going to get one of her signature blowouts: soft, sexy and effortless. “Women don’t like their hair to look overly styled,” she says. “I try to make them look not too perfect.” THE GOODS Pantene Pro-V Style Series Airspray (Level 2 Hold) ($6), the first-ever aerosol hairspray to be completely alcohol-free. It’s formulated with water, which means a softer hold and a delicate scent that smells more like a perfume than a hairspray; notes include blood orange, pink jasmine and amber. THE RESULT My hair feels like it normally does—i.e., product-free—but looks like its best self (and stayed that way—for four days). I run into an editor post-appointment while I’m walking down the street and Snapchatting my soft, silky hair blowing in the wind. I’m totally fine with it. (#WWBD)