A Brand is Born

ELLE (Canada) - - Style -

The word “buzzy” gets tossed around a lot in fash­ion, but for new la­bel Sies Mar­jan—a Hud­son’s Bay ex­clu­sive for this fall—it’s apt. Now that de­signer (and for­mer cre­ative head at Dries Van Noten) San­der Lak has had his first New York Fash­ion Week show (at the be­gin­ning of the year), his vibe is clear: high-im­pact, low-fuss clothes that tran­scend sea­sons. Ex­pect to find blos­som-print day dresses, Im­pres­sion­ist-paint­ing jacquard coat sand blouses with cas­cades of ruf­fles hang­ing pret­tily on the racks at The Room at Hud­son’s Bay in Toronto and Van­cou­ver. (From $595, the­bay.com)

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