CON­QUER THE DAT­ING APOCA­LYPSE

ELLE (Canada) - - Special -

Up un­til Oc­to­ber, Hinge was just an­other “Swipe this way to meet some new peeps” dat­ing app… and then it sud­denly switched to a mem­bers-only “re­la­tion­ship”-fo­cused ser­vice. The “no, no, no, yes, no” scrolling through info-sparse pic­tures has been re­placed with Face­book-style pro­files that are filled with deets about the last book you read or your spe­cialty in the kitchen. Users in­ter­act by “lik­ing” these sorts of de­tails (or pic­tures) and leav­ing com­ments, in much the same way you’d tell Bill in Ac­count­ing you like his red sweater as a means of get­ting the convo started. It’s also no longer free; the app’s founders hope that the $7/ month fee will en­sure that users are re­ally se­ri­ous about find­ing “the one”... or just trad­ing tips on the best way to make a mari­nara sauce. (There is a free op­tion but with lim­ited use.)

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