THE DIRECT-TOCONSUMER DISRUPTOR
Montreal-based eyewear brand BonLook was born online. It wasn’t until four years later, in 2015, that the retailer opened its first physical outpost in the Promenades Cathédrale shopping mall in Montreal. The brand, which designs and makes its own pairs of glasses while cutting out the distribution middleman (think Canada’s answer to Warby Parker), is in rapid expansion mode. Last year saw the opening of the first BonLook store outside Quebec, at the CF Rideau Centre in Ottawa, and 20 more locations are in the works. In keeping with BonLook’s digital roots, the stores skip the cash registers: Shoppers pay solely online.