THE INSTAGRAM POWER PLAYER

Seven years after setting up shop in Vancouver’s Gastown ’hood, minimal label Oak + Fort leveraged its 100,000 Instagram following with a shoppable account powered by digital marketing firm Dash Hudson, whose other Millennial-minded clients include Glossier and Converse. The link in Oak + Fort’s Insta bio takes you to a fully shoppable feed where snaps of artfully layered looks link to the brand’s e-commerce platform.