THE IN­STA­GRAM POWER PLAYER

ELLE (Canada) - - Special -

Seven years af­ter set­ting up shop in Van­cou­ver’s Gas­town ’hood, min­i­mal la­bel Oak + Fort lever­aged its 100,000 In­sta­gram fol­low­ing with a shop­pable ac­count pow­ered by dig­i­tal mar­ket­ing firm Dash Hud­son, whose other Mil­len­nial-minded clients in­clude Glossier and Con­verse. The link in Oak + Fort’s In­sta bio takes you to a fully shop­pable feed where snaps of art­fully lay­ered looks link to the brand’s e-commerce plat­form.

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