Try: Lipstick— anything goes.

1. At Michael Kors, Dick Page, makeup artist for M.A.C Cosmetics, dabbed cherry red in the centre of models’ lips and then buffed it out to the edges for a “matte glow.” 2. Popsicle-stained at Mansur Gavriel. 3. Just outside the lines at Ottolinger. 4. True matte red at Giambattista Valli. 5. Dual-tone cherry and fuchsia at Cushnie et Ochs. 6. Pat McGrath highlighted the Cupid’s bow with her signature gold at DKNY. 7. Pewter at Acne Studios.

1 2 3 4 5 6 7 Below, from left: Ilia Lipstick in Humble Me ($31); Maybelline New York Color Sensational Inti-Matte Nude Lipstick in Beige Babe ($8); CoverGirl Colorlicious Oh Sugar! Tinted Lip Balm in Caramel ($10); Face Atelier Lipstick in Latte...