GOLD RUSH

Stacey Staley, founder and creative director of Toronto’s Blonde, says that the upkeep required—the violet shampoo, the reparative masks, the toning treatments—to keep dyed blond hair healthy is worth it, according to her clients. “Blond takes a lot,” she says. “But it also gives a lot. There’s something magical about being a blonde.” (Renowned hairstylist Guido Palau, who bleached the hair of 18 runway models for Alexander Wang’s spring/ summer 2017 show last September, appears to agree.)