A ROSY VIEW

How a certain shade of pink has taken over every aspect of our lives. by anya georgijevic

You can’t miss it; it’s everywhere. Soft pink, a colour once confined to nurseries and Barbie’s dream house, has invaded our closets, our interiors, our literature and our Instagram feeds. Coined “millennial pink” by New York Magazine— a nod to the generation that has latched onto the colour—the frothy shade seems to have tapped into our collective subconscious and, along the way, shed its prissy reputation. Pink is all grown up now. It’s high fashion, even subversive. (See: the Women’s March knitted Pussyhats.) And, dare we say, cool?

Millennial pink as a colour is difficult to describe. It’s not so much a particular shade but a spectrum—from Mansur Gavriel’s salmon