How a cer­tain shade of pink has taken over ev­ery as­pect of our lives. by anya ge­orgi­je­vic

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You can’t miss it; it’s ev­ery­where. Soft pink, a colour once con­fined to nurs­eries and Bar­bie’s dream house, has in­vaded our clos­ets, our in­ter­iors, our lit­er­a­ture and our In­sta­gram feeds. Coined “mil­len­nial pink” by New York Mag­a­zine— a nod to the gen­er­a­tion that has latched onto the col­our—the frothy shade seems to have tapped into our col­lec­tive sub­con­scious and, along the way, shed its prissy rep­u­ta­tion. Pink is all grown up now. It’s high fash­ion, even sub­ver­sive. (See: the Women’s March knit­ted Pussy­hats.) And, dare we say, cool?

Mil­len­nial pink as a colour is dif­fi­cult to de­scribe. It’s not so much a par­tic­u­lar shade but a spec­trum—from Mansur Gavriel’s salmon

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