BREAST IN­TEN­TIONS

THE SPORTS BRA’S HUM­BLE BE­GIN­NINGS.

ELLE (Canada) - - Body -

Early 20th cen­tury The corset can be con­sid­ered the OG sports bra. It was worn by eques­tri­ans and ten­nis play­ers. 1966 Roberta Gibb runs the Bos­ton Marathon—the first woman in his­tory to do so—wear­ing her bathing suit for sup­port. 1977 World, meet the jog­bra. The first sports bra—orig­i­nally two jock­straps sewn to­gether— is de­vel­oped. 2011 Lu­l­ule­mon in­tro­duces the Energy bra, which is one of the brand’s most pop­u­lar sports bras to date. 2017 Sports-bra sales are up 13 per­cent year over year in Canada, ac­cord­ing to mar­ket re­search com­pany NPD Group.

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