ELLE (Canada) - - Insider -

IT WAS AN ELLE C ANADA MEET­ING LIKE NO OTHER. For a start, we don’t usu­ally have mi­cro­phones set up in our board­room or a slew of cam­era­men cap­tur­ing our ev­ery move. And our team isn’t known for sit­ting up as straight as we were that morn­ing. (That takes a few rounds of cof­fee.) I nor­mally wouldn’t be able to get through an editorial dis­cus­sion that in­cludes whether Justin Bieber T-shirts are a le­git­i­mate cat­walk trend with­out drop­ping a few f-bombs. (Sorry, Mom/HR de­part­ment.) But it isn’t ev­ery day you broad­cast your Septem­ber is­sue brain­storm­ing meet­ing live across the In­ter­net from Face­book Canada’s head­quar­ters.

Why did we do it? Other than to test how well our de­odor­ant works, the goal was to build a new con­nec­tion with our read­ers and give them a be­hind-the-scenes look at the con­ver­sa­tions and de­bates that hap­pen around the mak­ing of the Septem­ber is­sue—one of the most an­tic­i­pated in our in­dus­try. (We’ve since had over 125,000 views of the live stream—thank you so much for tun­ing in!)

So what did we de­cide was in the cards for this is­sue? Af­ter dis­cussing how the colour red dom­i­nated the run­ways, if we were see­ing the death of the stiletto and, yes, that Dolce & Gab­bana Justin Bieber T-shirt, we can con­fi­dently de­clare that fall 2017 is about mak­ing an im­pact.

This theme has man­i­fested it­self in many ways this month: in what we will be wear­ing, def­i­nitely, but also in know­ing that how we ap­proach sit­u­a­tions can have a pow­er­ful ef­fect on our lives. Our cover star Jes­sica Chas­tain is an in­tel­li­gent and out­spo­ken ac­tress who is al­ways will­ing to talk about the chal­lenges women face in the film busi­ness. As a re­sult, we’re in­spired to do the same (“Both Sides Now,” page 88). And if global head­lines are mak­ing you feel pow­er­less, we’ve got cop­ing strate­gies (“Keep Calm,” page 94) to help get you through the bad-news bar­rage.

As for fash­ion, red is un­ques­tion­ably the most im­por­tant colour right now. So say Givenchy, Max Mara, Valentino, Gi­ambat­tista Valli, Fendi, Tod’s and Ja­son Wu, to name just a few of the de­sign­ers who show­cased the hue. This sea­son, the many state­ment shades of crim­son, ruby and scar­let sym­bol­ize a mes­sage of power, pas­sion and courage. It’s a colour you can’t ig­nore—a colour worn by women who have no in­ter­est in hid­ing. (I know you’re one of those, right?) Red draws at­ten­tion. And it de­clares a bold “Stop”—a fiery warn­ing to those who might un­der­es­ti­mate fe­male power. In other words, it’s the per­fect colour for now.

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