BLUE CRUSH

This season, Italian heritage brand Max Mara said buongiorno to global wool authority Woolmark and dreamed up a collection of “denim” made from—you guessed it—wool. By using luxurious Australian merino, the fashion house was able to recreate the weave and look of cotton jeans but with added softness and warmth. The hybrid cloth is used to make double-breasted blazers, pleated trousers and cocoon-shaped dresses. Denim isn’t just for casual Friday anymore.