ELLE (Canada) - - Style -


Proof that the fash­ion in­dus­try does not sur­vive on cham­pagne and cig­a­rettes alone: The Wa­ter Bar at Co­lette, a café in the base­ment that opened in Co­lette’s inau­gu­ral year, stocked over 100 types of the chicest min­eral wa­ters.


When Bar­bie turned 50, the store threw her a huge bash, dur­ing which she re­ceived be­spoke looks by Jeremy Scott and Rok­sanda Ilin­cic.


Co­lette shop­pers were the first out­side of Ap­ple HQ to see the Ap­ple Watch IRL, but they had to keep their hands (and wrists) off. The time­pieces were locked up be­hind glass.


Drake fans were on their worst be­hav­iour when the rap­per stopped by to hype his OVO/Co­lette col­lab. They nearly ri­oted, and the store had to close.


Would you like fries with that? “Yes” was the un­equiv­o­cal an­swer from the fash­ion crowd when Co­lette launched a lim­ited-edi­tion T-shirt line with McDon­ald’s.


The shop or­ga­nized a ros­ter of in­cred­i­ble col­labs in its 20th year, in­clud­ing one with Ba­len­ci­aga. Demna Gvasalia et al. took over the store for six weeks, host­ing art in­stal­la­tions and events like free ma­nis by Mei Kawa­jiri and cus­tom­iz­a­ble cloth­ing sta­tions.


Co­lette teamed up with IKEA (be­fore Byredo, Hay and Vir­gil Abloh did it) and was the first to cre­ate tote bags with the Swedish brand.

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