ELLE (Canada) - - Style -

Ev­ery now and again, a new la­bel comes along that is not only cool but also at­tain­able. En­ter PSWL. The lower-priced sib­ling line of NYC It brand Proenza Schouler (the WL stands for White La­bel) launched last month with Chloë Se­vi­gny as its face. The of­fer­ing is made up of un­fussy denim, graphic T-shirts, knitwear and ca­sual out­er­wear—a crinkly pink rain­coat is a par­tic­u­lar stand­out—and starts at $225. Credit cards at the ready! (At Nord­strom, nord­

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