SCOOP
Direct-to-consumer brands reinventing how we shop for wardrobe staples.
EAS Y 8
When fashion designer Misha Nonoo sat down to plan Easy 8, an offshoot of her self-titled core label, she considered “the kind of wardrobe a working woman who leads a full life would want.” The result is an eight-piece range you can mix and match to create 22 outfits. You can purchase the entire bundle or pick and choose items, like the slick blazer dress that can be worn solo or paired with wide-leg trousers and a turtleneck from the collection. Since Nonoo introduced the concept, it’s all she wears. “We lead such hectic lives, and we’re always looking for ways to simplify. It’s especially useful when I travel. It’s great knowing I have pieces no matter where I am in the world.” (From $180, mishanonoo.com)
ARJÉ
This two-year-old NYC line, founded by husband-and-wife duo Oliver Corral and Bessie Afnaim Corral, swaps seasons for “chapters.” The brand drops four tightly edited capsules a year, and, unlike typical collections, which rewrite the trends every season, each chapter builds on the one that came before. The vibe is restrained yet bohemian—think long silk tunics paired with floor-grazing trousers and androgynous suiting with an insouciant ease. As for the name? It’s Greek for “the essence of everything”—a fitting description for clothes that feel right for any occasion, locale or mood. (From $155, arje.com)
WARDROBE NYC
Shopping Wardrobe NYC is a package deal—you can’t buy single pieces from this range of luxury basics founded by stylist Christine Centenera and designer Josh Goot. Instead, choose between four- or eight-piece “kits” consisting of perfected button-downs, midi-skirts and tees in a stark black-andwhite palette. These unadorned items are meant to be the building blocks of a functional wardrobe, and the brand is also releasing an athleisure kit this season. Just add your own spin with accessories and never wonder what to wear again. (From $2,500, wardrobe.nyc)