SCOOP

Direct-to-con­sumer brands rein­vent­ing how we shop for wardrobe sta­ples.

ELLE (Canada) - - Storyboard -

EAS Y 8

When fash­ion de­signer Misha Nonoo sat down to plan Easy 8, an off­shoot of her self-ti­tled core la­bel, she con­sid­ered “the kind of wardrobe a work­ing woman who leads a full life would want.” The re­sult is an eight-piece range you can mix and match to cre­ate 22 out­fits. You can pur­chase the en­tire bun­dle or pick and choose items, like the slick blazer dress that can be worn solo or paired with wide-leg trousers and a turtle­neck from the col­lec­tion. Since Nonoo in­tro­duced the con­cept, it’s all she wears. “We lead such hec­tic lives, and we’re al­ways look­ing for ways to sim­plify. It’s es­pe­cially use­ful when I travel. It’s great know­ing I have pieces no mat­ter where I am in the world.” (From $180, mis­hanonoo.com)

ARJÉ

This two-year-old NYC line, founded by hus­band-and-wife duo Oliver Cor­ral and Bessie Af­naim Cor­ral, swaps sea­sons for “chap­ters.” The brand drops four tightly edited cap­sules a year, and, un­like typ­i­cal col­lec­tions, which re­write the trends ev­ery sea­son, each chap­ter builds on the one that came be­fore. The vibe is re­strained yet bo­hemian—think long silk tu­nics paired with floor-graz­ing trousers and an­drog­y­nous suit­ing with an in­sou­ciant ease. As for the name? It’s Greek for “the essence of ev­ery­thing”—a fit­ting de­scrip­tion for clothes that feel right for any oc­ca­sion, lo­cale or mood. (From $155, arje.com)

WARDROBE NYC

Shop­ping Wardrobe NYC is a pack­age deal—you can’t buy sin­gle pieces from this range of lux­ury ba­sics founded by stylist Chris­tine Cen­ten­era and de­signer Josh Goot. In­stead, choose be­tween four- or eight-piece “kits” con­sist­ing of per­fected but­ton-downs, midi-skirts and tees in a stark black-and­white pal­ette. These un­adorned items are meant to be the build­ing blocks of a func­tional wardrobe, and the brand is also re­leas­ing an ath­leisure kit this sea­son. Just add your own spin with ac­ces­sories and never won­der what to wear again. (From $2,500, wardrobe.nyc)

From top: Arjé, Easy 8 and Wardrobe NYC

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