ELLE (Canada) - - Beauty -

“I saw this girl walk­ing down the street in NYC with light­blue eye­liner on—it was 10 o’clock in the morn­ing and she just looked so ef­fort­less. Who knew that was pos­si­ble with blue liner?”

– PATRICK TA, global colour artist for Shi­seido, on the ori­gin of his re­newed ob­ses­sion with colour cos­met­ics. He has plenty of op­tions to work with: Ja­panese beauty gi­ant Shi­seido used in­put from 1,000 women to re­vamp its makeup line, in­tro­duc­ing 20 new prod­ucts in 115 pig­ment-packed shades.

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