A BEAUTIFUL MIND

“I saw this girl walking down the street in NYC with lightblue eyeliner on—it was 10 o’clock in the morning and she just looked so effortless. Who knew that was possible with blue liner?”

– PATRICK TA, global colour artist for Shiseido, on the origin of his renewed obsession with colour cosmetics. He has plenty of options to work with: Japanese beauty giant Shiseido used input from 1,000 women to revamp its makeup line, introducing 20 new products in 115 pigment-packed shades.