ELLE (Canada) - - Front Row -

Estée Lauder’s new Pure Color De­sire Rouge Ex­cess Lip­stick is a beauty uni­corn: It’ll last from your a.m. cof­fee to that cinq-à-sept with­out mak­ing your lips drier than a Cana­dian win­ter. How? A lit­tle science: 25 per­cent pure pig­ment wrapped up in a mois­tur­iz­ing for­mula that keeps colour locked on lips un­der a thin layer of skin-re­pair­ing oil. ($55, at Holt Ren­frew, holtren­

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