Lola Plaku

The pow­er­house multi-hy­phen­ate on her ca­reer, her en­tre­pre­neur­ial spirit and fight­ing for your worth.

ELLE (Canada) - - DEBUT -

IF YOU GET IN­VITED to a party and you know Bey­oncé and Jay-Z are go­ing to be there, you go, right? Not if you’re mu­sic-in­dus­try entreprene­ur Lola Plaku, who found her­self in that (very en­vi­able) sit­u­a­tion in 2013. “Of course I wanted to be in their pres­ence, but [at the time] we didn’t have any com­mon ground,” she says, adding that her rule is “I should only be in a room I have some­thing to con­trib­ute to.” Mis­sion ac­com­plished.

The Al­ba­nian-born, Toron­tomade, now NYC-based exec started as a mu­sic jour­nal­ist for HipHopCana­da be­fore mov­ing into con­cert pro­duc­tion with artists like The Weeknd (she helped put to­gether his first big show), Big Sean and French Mon­tana. Now, she runs Lola Me­dia Group, spe­cial­iz­ing in mar­ket­ing and brand and artist de­vel­op­ment, and is launch­ing Girl Con­nected, a men­tor­ship pro­gram pair­ing young women with in­dus­try lead­ers.

GRL PWR “I’m all about em­pow­er­ing women and giv­ing them op­por­tu­ni­ties, even if it’s one I can take [for my­self]. If some­one else is a bet­ter fit, I will hand it over. Most peo­ple are scared of do­ing that, but the way I look at it is if you’re the best at what you do, and are com­fort­able and con­fi­dent, it doesn’t mat­ter what some­one else is do­ing.”

MONEY MOVES “We [women] down­play our­selves. A lot of the time, I felt like it was okay for me to just ac­cept what­ever I was given—it took me 10 years to feel that I was worth the money I was ask­ing for. My goal al­ways is, when I’m go­ing into a room with a bunch of men, I make sure that what I’m say­ing is backed up by facts. Then they can never say it doesn’t mat­ter.”

KISS AND TELL “My fave beauty prod­uct is Chanel Les Beiges Sheer Healthy Glow Tinted Mois­tur­izer. I don’t leave the house with­out it. It is per­fect for my skin. Neu­tral and sub­tle. And Too Faced Melted Matte Liqui­fied Lip­stick. It never comes off.”


I’m in the air for a long time, my feet get re­ally tired, so I al­ways bring a pair of slip­pers. Also my Louis Vuit­ton purse, be­cause it ba­si­cally car­ries my whole life.”

Too Faced Melted Matte Liqui­fied Long Wear Matte Lip­stick in Miso Pretty ($25); Plaku at Belly’s al­bum re­lease; Chanel Les Beiges Sheer Healthy Glow Tinted Mois­tur­izer ($60); leather and tex­tile Puma Nova GRL BOSS sneak­ers co-de­signed by Plaku ($120); mono­grammed canvas hand­bag, Louis Vuit­ton (price upon re­quest). For de­tails, see Shop­ping Guide.

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