THE need FOR re­tail SUP­PORT

ELLE (Canada) - - STYLE -

MIL­NER “We have all these tal­ented peo­ple, but they need eco­nomic de­vel­op­ment. In other coun­tries, re­tail­ers will buy from a de­signer for sev­eral sea­sons and work with them, so it’s not a one-hit won­der. Some de­sign­ers need time to grow. Si­mons is a great ex­am­ple of that here at home: It nur­tures a lot of Cana­dian brands.” CHARTRAND “The open­ing of the five­storey SSENSE flag­ship in Montreal last May was a sig­nif­i­cant mo­ment. It was the first build­ing in Canada to be de­signed by in­ter­na­tion­ally renowned David Chip­per­field Ar­chi­tects. We’re grate­ful for the mas­sive amount of in­ter­na­tional at­ten­tion the open­ing at­tracted. The store has be­come a mustvisit des­ti­na­tion and, by ex­ten­sion, so has Montreal.” KENNEDY “I’ve seen in­ter­na­tional plat­forms tak­ing no­tice of Cana­dian brands like Sid Neigum and Beau­fille. Around five years ago, I was ex­cited when I started see­ing a lot of Cana­dian brands I work with in in­ter­na­tional re­tail­ers and mag­a­zines and on celebri­ties.” ZEE “And now there is Meghan Markle, who has put Cana­dian fash­ion on the map in a big­ger way than al­most any­one else. That is the big­gest bill­board any­one can have these days.”

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