ELLE (Canada)

THE need FOR retail SUPPORT

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MILNER “We have all these talented people, but they need economic developmen­t. In other countries, retailers will buy from a designer for several seasons and work with them, so it’s not a one-hit wonder. Some designers need time to grow. Simons is a great example of that here at home: It nurtures a lot of Canadian brands.” CHARTRAND “The opening of the fivestorey SSENSE flagship in Montreal last May was a significan­t moment. It was the first building in Canada to be designed by internatio­nally renowned David Chipperfie­ld Architects. We’re grateful for the massive amount of internatio­nal attention the opening attracted. The store has become a mustvisit destinatio­n and, by extension, so has Montreal.” KENNEDY “I’ve seen internatio­nal platforms taking notice of Canadian brands like Sid Neigum and Beaufille. Around five years ago, I was excited when I started seeing a lot of Canadian brands I work with in internatio­nal retailers and magazines and on celebritie­s.” ZEE “And now there is Meghan Markle, who has put Canadian fashion on the map in a bigger way than almost anyone else. That is the biggest billboard anyone can have these days.”

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