EDITOR’S NOTE
BEING TALKED ABOUT behind your back isn’t always a bad thing. In fact, if you want to advance your career as fast as possible, I’d argue that it’s essential. Some of the biggest moves I’ve made in my professional life have been a result of people advocating for me in conversations with peers and recommending me for projects or promotions.
There’s even a term for when someone with power and influence vouches for you: “sponsorship.” When I was in my 20s, I was smart and unapologetically ambitious but also unrefined. I needed access and experience. I needed doors opened for me that usually remain closed when you don’t come from the “right” background. I was lucky to have peers who believed in me and pushed me forward. (Mentors help by giving advice and guidance, but sponsors are the ones who actively shine a spotlight on your talent.)
Later, after I’d fully embraced writing as a career, a former boss of mine would bring me to industry events (full of people far above my pay grade and experience), introduce me with a list of my strengths...and then leave me there to make small talk. It was terrifying, but I quickly learned how to sell myself and the work I was capable of—and I got access to successful people and how they think. She knew I needed this if I was to become the editor-in-chief she believed I could one day be. (There are benefits for the sponsor as well: Their profile grows as a leader and star-system cultivator. “Paying it forward” is gratifying. And since you’re killing it at work, they look good to their bosses.)
Studies show that sponsorship is crucial for women trying to reach upper management—especially those who don’t fit the typical mould. But having a sponsor is something you must earn. How do you do that? Take on extra projects. Show initiative. Exceed expectations. Develop emotional intelligence so you can read a room. Be loyal and trustworthy—and be honest about your ambition.
For more, check out our guide to fast-tracking your career (page 90). And if you’re in a position to pay it forward by advocating for young talent in your workplace, please do. I wouldn’t be where I am without it.
Vanessa Craft Editor-in-Chief Follow me on Instagram and Twitter @vanessacraft.