STYLE
A heritage staple gets playfully reimagined.
Hudson’s Bay + Jeremy Scott = a perfect match.
BY ERICA NGAO
FROM MADONNA TO MICKEY MOUSE, there’s no pop-culture icon that Jeremy Scott can’t transform into a cult fashion moment. This fall, the Moschino creative director has turned his attention to Hudson’s Bay’s emblematic multicoloured stripes for a luxe limited-edition collection in celebration of the Canadian retailer’s 350th anniversary. After falling in love with the pattern while visiting the Toronto flagship store last year, Scott was immediately inspired. “I couldn’t wait to get my hands on [the stripes] and give them a Moschino spin,” he says.
Whether it’s with a brand or a celebrity, collaborations have become a part of Scott’s DNA, acting as a launch pad for unbridled creativity and fun nostalgic references. And when it comes to collaboration, what is Scott’s key to a successful creative partnership? “I have to love the brand and the heritage and have a vision for it because I can’t fake it,” he says. “It’s got to come from a place of love.”
What is your favourite piece from the collection?
“The biker bag is a must-have. It’s the first bag I designed for Moschino, and to have it made in the striped wool is the perfect match.”
How do you keep Moschino’s sense of playfulness and optimism strong even when the world feels the opposite?
“I think that’s precisely when [optimism is] needed the most. I genuinely feel like my role in this world is to spread joy and uplift people—to make them dream and take them out of their daily doldrums for at least a few minutes and hopefully leave them with a smile on their face.”
If price was no object, what would you create for this collaboration?
“A private jet. That way I could cruise up to Toronto and see my favourite Canadians: the Beckerman twins!”®