FERMÉ FOR BUSINESS

Launched by designer and creative director Anjela Freyja last spring, FERMÉ—which comprises a capsule collection of T-shirts, sweatshirts, caps and totes emblazoned with messages like “Be a good neighbour and support local business,” “Sorry we are closed,” “Utopia” and “Human kind”—was inspired by all the “closed” signs in windows of stores and restaurants during the first wave of the pandemic. The French name is a nod to Freyja’s Montreal roots, and the project was designed to give back, with all proceeds from each purchase going to the Canadian or Mexican Red Cross or Feeding America. Having raised over $30,000 for charity, Freyja is expanding her spring/summer 2021 line with more apparel and a more sustainable business model.

From $25, ferme.shop