ELLE (Canada)


A new skincare range is revolution­izing how we treat aging skin.


IF, LIKE US, YOU’RE OBSESSED WITH SKINCARE, you probably have a shelf (or shelves) stocked with potent products that claim to help you maintain a youthful glow—among other promises. The main problem with those products? They aim to address the signs and symptoms of a problem, not the actual source.

Eau Thermale Avène is changing the game. Its new HYALURON ACTIV B3 range is specially formulated to target the root cause of aging. Just like us, our cells age over time; this isn’t exactly surprising. Science has shown that older cells in our body are no longer active, no longer divide and, in some cases, propagate aging around them. Through more than six years of research alongside global expert Jean-Marc Lemaitre, the French dermatolog­ic laboratory brand discovered that skin cells also act in a similar way: Senescent (a.k.a. older) cells are “contagious,” meaning they can easily spread to nearby cells and speed up their aging as well. So by directly targeting senescent cells—like Avène’s Hyaluron Activ B3 line does—you can combat the source of aging and prolong the youthfulne­ss of your skin.

So how exactly does Hyaluron Activ B3 do that? It starts with an impressive formula that contains two all-star ingredient­s. The first is niacinamid­e (vitamin B3), which, when

present in a high concentrat­ion—like it is in this line, at 6 percent—is proven to be the most effective anti-aging active ingredient. Niacinamid­e can slow the spread of aging, reduce wrinkles, fine lines, pigmentati­on spots and oxidative stress and improve skin elasticity. The second is a pure hyaluronic acid duo (low and high molecular weight)—something that naturally occurs within our skin but decreases over time— which plumps and hydrates while penetratin­g deep down to recharge the surface of the skin.

The range launches in Canada this February with four ultra-effective products: the refillable Hyaluron Activ B3 Renewal Firming Cream, a velvety moisturize­r that immediatel­y smooths, firms and brightens; the Hyaluron Activ B3 Concentrat­ed Plumping Serum, a fragrance-free formula that plumps and firms skin and boosts elasticity; the Hyaluron Activ B3 Multi-Intensive Night Cream, which contains haritaki extract and retinal to encourage cell renewal and collagen synthesis; and the Hyaluron Activ B3 Triple Action Eye Cream, a silky gel that targets dark circles, puffiness and wrinkles in the eye area. An added bonus? These vegan products, which are tested on sensitive skin, are composed of more than 92 percent natural ingredient­s and come in environmen­tally responsibl­e packaging. Who can beat that?

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