CHANGE MAKERS

“Green is a right, not a privilege,” says Adrien Koskas, global president at Garnier International, as he explains how, through the GARNIER Green Beauty Initiative, the brand has shifted and is multiplying its attempts to become a more sustainable, ecoresponsible company. “We can always improve. We don’t claim to be the best, we don’t claim to have all the answers, but we are making a tremendous effort to make changes in this industry.” Some examples of Garnier’s green initiatives include using only recycled plastic for the packaging for its micellar water (one of the company’s flagship products); introducing a biodegradable face mask that is packaged in paper; products that don’t need to be rinsed, which saves water; and ceasing the production and sale of single-use makeup-remover wipes. And with its One Green Step campaign, Garnier is encouraging beauty lovers to adopt good habits for the environment. “We have a great responsibility as a company through the design and technologies of our products to help consumers make small decisions that can make a big impact,” says Koskas, noting that the fast-rinse technology used in some shampoos can help save water. “When you realize that one minute in the shower uses about 12 litres of water, every minute counts!” With Garnier’s clear shift toward more ethically sourced products and formulas that are crueltyfree and more eco-friendly, its carbon-neutral laboratories and its pledge to have all packaging be recyclable or biodegradable and to use no new plastic by 2025, the company’s commitment to the planet is discernible. “We have the ambition to become the greenest beauty brand in the world,” says Koskas. “And we hope our enthusiasm will have a snowball effect.” GARNIER.CA