MODERN WAVES
A.K.A. New beach waves, tousled waves, cool-girl waves, light waves
WHAT IT IS Back in the day, salty beach waves and soft Hollywood curls dominated awards season and social media, but today it’s all about modern waves that are more laid-back than ever. “These waves are only lightly curled, as they’re meant to mimic hair’s natural structure rather than a tighter, more artificial wave,” says Jason Lee, founder of upmarket hair-care brand Mela & Kera and owner of Jason Lee Salon in Toronto.
WHO IT’S FOR “This look suits everyone, although some people will have to work a little harder and longer on styling,” explains Lee. “That’s especially true for people with thick, curly, frizzy or Afro-textured hair. They’ll have to straighten before creating these subtle, natural waves.”
STARS WHO ROCK IT Subtle waves on Kendall Jenner, Hailey Bieber and Nicole Kidman; unassuming undulations on Hunter Schafer, Dua Lipa and Rihanna; deconstructed on Sienna Miller.
REAL-LIFE VERSION “This new, very minimalist, natural take on beach waves pairs perfectly with the carefree and relaxed fashion that’s pervading the summer season,” says Lee. “It looks brilliant with shorter, chin-length cuts as well as with longer locks.” He suggests adding invisible layers for improved styling.
THE PLAY-BY-PLAY After applying blowout cream to damp hair, get to work with a flat brush and a hair dryer. Then spritz on some texturizing spray before creating S-shaped waves with a flatiron, ensuring that the ends are properly straightened. Finally, coat the length of your hair with finishing cream and tousle gently.
PRO TIP “Never, ever wave from the root—if you do, you’ll end up with an overblown, too-voluminous look that’s not a cute sight to behold,” says Lee. “Also, it’s best to alternate how waves move from one lock to the next so you don’t end up with an overworked, too-perfect result!”