LET­TER FROM AIR CANADA PRES­I­DENT AND CHIEF EX­EC­U­TIVE OF­FI­CER, CALIN ROVINESCU

Through in­no­va­tions like the Air Canada App and stream­lined bag­gage and cus­toms screen­ing, get­ting from A to B – and mak­ing your con­nect­ing flights in be­tween – is eas­ier than ever.

Air Canada enRoute - - CONTENTS -

VALEN­TINE’S DAY IS SPE­CIAL AT AIR CANADA

be­cause we like to play match­maker, help­ing our cus­tomers make con­nec­tions. But, as with af­fairs of the heart, it’s com­pli­cated, and we con­tin­u­ously work to re­fine the process.

Con­nect­ing traf­fic – cus­tomers whose rout­ings in­volve two or more flights – ac­counts for ap­prox­i­mately a third of our busi­ness. Smooth con­nec­tions make fly­ing easy for our cus­tomers. They also let us at­tract global trav­ellers to fill flights we could not fill with point-to-point traf­fic alone, al­low­ing us to of­fer more fre­quen­cies and des­ti­na­tions.

Sim­pli­fy­ing con­nec­tions is there­fore cru­cial. This in­cludes stream­lin­ing steps and lever­ag­ing tech­nol­ogy such as the Air Canada App, which pro­vides use­ful de­tails about lay­overs and more. At our Toronto global hub, we of­fer the Star Al­liance Con­nec­tion Ser­vice to help cus­tomers on Star Al­liance itin­er­ar­ies. We also part­ner with air­ports and govern­ment au­thor­i­ties to im­prove sig­nage, bag­gage han­dling and se­cu­rity.

A prime fo­cus is in­ter­na­tional traf­fic trav­el­ling from one coun­try to an­other by con­nect­ing through Canada. Such traf­fic sup­ports our global net­work and is in­creas­ing steadily, largely due to the ease of con­nec­tions. Presently, cus­tomers tran­sit­ing through Toronto or Van­cou­ver need not pick up their bags, and can scan their pass­port at a kiosk rather than see a Cana­dian cus­toms agent. This fea­ture, com­ing to Mon­treal next, shaves about 25 min­utes off con­nec­tion times – a huge con­ve­nience when you are look­ing to get to your next flight.

We are also work­ing with our part­ners on in­ter­na­tional-to-do­mes­tic con­nec­tions. Our goal is to elim­i­nate the re­quire­ment for pas­sen­gers to col­lect their bag­gage for cus­toms in­spec­tion at the air­port where they first land in Canada, only to have to recheck it for the flight to their fi­nal Cana­dian des­ti­na­tion. Al­ready, those ar­riv­ing from the United States, U.K., Euro­pean Union and Aus­tralia con­nect­ing onto do­mes­tic flights at Van­cou­ver, Cal­gary, Toronto and Mon­treal en­joy this dou­ble time-sav­ings.

Ul­ti­mately, our aim is to be the first Cana­dian air­line on which no one needs to re­trieve their bag­gage while con­nect­ing. We are two-thirds of the way to this goal, which will be fan­tas­tic for cus­tomers, help Air Canada grow and at­tract vis­i­tors to our coun­try. What’s not to love about that? ♦

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