RUN­WAY TO RACE DAY

Fashion (Canada) - - Sports -

Even if you’re not a supe, ath­let­icwear man­u­fac­tur­ers are go­ing all out to en­sure you look amaz­ing on your run. It’s a good thing, too, be­cause, as Toronto mar­ket­ing direc­tor Alison Lawler-Dean puts it, tech fea­tures are im­por­tant, but “if it isn’t cute, I won’t wear it. I like to have fun with out­fits, in­tro­duc­ing a lot more colour and pat­tern than I do in my dayto-day wardrobe.” Ath­letic-wear man­u­fac­tur­ers are pay­ing at­ten­tion to this dis­cern­ing clien­tele. Nike’s Nike­Lab fea­tures cap­sule col­lec­tions from de­sign­ers such as Pe­dro Lourenço, Sa­cai and Jo­hanna F. Sch­nei­der. Adi­das’s Y-3 and Adi­das by Stella McCart­ney lines are revered for their fash­ion pedi­gree (the brand

has also col­lab­o­rated with Mary Ka­trant­zou and Rick Owens). But even run­ning stal­warts Brooks and New Bal­ance are step­ping it up with flat­ter­ing body-con cuts and eye-catch­ing prints. Oiselle, a cult run­ning la­bel, sent ath­letes down its run­way at New York Fash­ion Week, and Canadian life­style la­bel Lolë showed at Toronto World MasterCard Fash­ion Week. Ex­er­cis­ing has never looked so good.

NIKE­LAB X SA­CAI

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