RUNWAY TO RACE DAY
Even if you’re not a supe, athleticwear manufacturers are going all out to ensure you look amazing on your run. It’s a good thing, too, because, as Toronto marketing director Alison Lawler-Dean puts it, tech features are important, but “if it isn’t cute, I won’t wear it. I like to have fun with outfits, introducing a lot more colour and pattern than I do in my dayto-day wardrobe.” Athletic-wear manufacturers are paying attention to this discerning clientele. Nike’s NikeLab features capsule collections from designers such as Pedro Lourenço, Sacai and Johanna F. Schneider. Adidas’s Y-3 and Adidas by Stella McCartney lines are revered for their fashion pedigree (the brand
has also collaborated with Mary Katrantzou and Rick Owens). But even running stalwarts Brooks and New Balance are stepping it up with flattering body-con cuts and eye-catching prints. Oiselle, a cult running label, sent athletes down its runway at New York Fashion Week, and Canadian lifestyle label Lolë showed at Toronto World MasterCard Fashion Week. Exercising has never looked so good.
NIKELAB X SACAI