MODEL MOMENT: AMBER WITCOMB
“When Prada asks you to cut your hair, you just go with it,” wrote AMBER WITCOMB on Instagram during the Spring 2017 shows. Lead hairstylist Guido Palau had just chopped her long curly locks into a blunt chin-length bob—et voilà, the 22-yearold newcomer was immediately proclaimed “one to watch.” Originally from just outside of Niagara-on-the-Lake, Ont., Witcomb, who grew up reading fashion magazines and watching America’s Next Top Model, was discovered at a music festival at the age of 19. The five-foot-11 brunette was studying at Brock University, in St. Catharines, Ont., and made the atypical decision to put off modelling full-time until after graduation. Three years later, with a quick stint in Sydney and a few local shoots under her belt, Witcomb made her European runway debut at J.W. Anderson’s Spring 2017 presentation, followed by turns at Mulberry, Alberta Ferretti and Roberto Cavalli. And then Prada happened. Cue immediate bookings for Marni, Balenciaga, Céline and Givenchy, not to mention opening the Dries Van Noten show. Need more proof that this hometown girl has hit the big time? This spring, look for Witcomb’s quirky-cool-meets-aristocratic features in Céline’s Juergen Teller-shot summer campaign.