Kaia Gerber lands a new gig in Marc Jacobs’s latest fragrance campaign.
Kaia Gerber, the new face of Daisy Marc Jacobs, proves she has modelling in her blood (literally).
Walking off the bustling streets of New York, made even more hectic by fashion week, and into an airy all-white room at Tribeca Rooftop is the sensory equivalent of exhaling deeply. Sitting in the middle of the room on an ivory couch is Kaia Gerber, the 15-year-old daughter, and exact replica, of Cindy Crawford, in town to talk about her new role as the face of Daisy Marc Jacobs. The casting of Gerber, who would have been six years old when Daisy came out 10 years ago, brings a sultry element to the campaign’s aesthetic, known for its flaxen-haired Virgin Suicides-inspired haze. Today she still looks the part, with her minimal makeup, soft cream blouse and even softer speaking mannerisms. “He’s a legend,” the teen says of Jacobs. Clearly the love is mutual; last fall, the designer made her the face of his Spring 2017 beauty campaign. “I was star-struck,” she says of the first time she met MJ. “He’s one of those people you can’t believe you’re really in front of.”