Kaia Ger­ber lands a new gig in Marc Ja­cobs’s lat­est fra­grance cam­paign.

Kaia Ger­ber, the new face of Daisy Marc Ja­cobs, proves she has mod­el­ling in her blood (lit­er­ally).

Fashion (Canada) - - Contents - By Souzan Michael

Walk­ing off the bustling streets of New York, made even more hec­tic by fash­ion week, and into an airy all-white room at Tribeca Rooftop is the sen­sory equiv­a­lent of ex­hal­ing deeply. Sit­ting in the mid­dle of the room on an ivory couch is Kaia Ger­ber, the 15-year-old daugh­ter, and ex­act replica, of Cindy Craw­ford, in town to talk about her new role as the face of Daisy Marc Ja­cobs. The cast­ing of Ger­ber, who would have been six years old when Daisy came out 10 years ago, brings a sul­try el­e­ment to the cam­paign’s aes­thetic, known for its flaxen-haired Vir­gin Sui­cides-in­spired haze. To­day she still looks the part, with her min­i­mal makeup, soft cream blouse and even softer speak­ing man­ner­isms. “He’s a leg­end,” the teen says of Ja­cobs. Clearly the love is mu­tual; last fall, the de­signer made her the face of his Spring 2017 beauty cam­paign. “I was star-struck,” she says of the first time she met MJ. “He’s one of those peo­ple you can’t believe you’re re­ally in front of.”

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