GHOST STORY

Trevor An­drew’s Guc­ciGhost col­lab­o­ra­tion is scary big.

Fashion (Canada) - - Fashion Authenticity -

There have been many mem­o­rable looks from Gucci since Alessan­dro Michele be­came creative di­rec­tor in 2015, but there’s one piece that stands out for me. It’s the black Gucci tote bag that has “REAL” spray­painted in yel­low across the top. Be­tween its con­trast in colours, its sheer prac­ti­cal­ity and its cheeky com­ment on knock-off cul­ture (or on Michele’s own le­git­i­macy), the “Guc­ciGhost leather tote” felt like a mo­ment, and shar­ing in it was the Nova Sco­tia-born snow­boarder-turned-artist Trevor “Trou­ble” An­drew, a.k.a. #Guc­ciGhost.

It be­gan in 2013, when An­drew re­port­edly grabbed a set of Gucci sheets, cut out holes for eyes and wore it as a Hal­loween cos­tume. Peo­ple kept call­ing him “Gucci Ghost,” which sparked an idea: He started tag­ging the mono­gram logo around the city and post­ing it to In­sta­gram. While in Toronto to cre­ate Canada-150-themed win­dow dis­plays for Saks Fifth Av­enue on Queen Street, An­drew re­calls how he be­came ob­sessed with Gucci and tagged coats, bags and more: “I’m go­ing to do this un­til Gucci ei­ther sues me or hires me.” Even­tu­ally, a pho­tog­ra­pher friend con­nected An­drew with Michele, and op­tion num­ber two be­came a re­al­ity for Fall 2016. To­day, the Guc­ciGhost col­lec­tion has over 70 pieces, rang­ing from scarves to leather bags, and boasts celebrity fans like Madonna and Ri­hanna. At the re­cent Rock and Roll Hall of Fame Cer­e­mony, even Snoop Dogg wore a Guc­ciGhost shawl like a priestly robe while in­duct­ing the late Tu­pac Shakur.

“I was just us­ing the power of the logo,” says An­drew. “Strip­ping it, redefining it, but try­ing to say some­thing pos­i­tive. ‘Life is Gucci’ re­ally just means ‘Life is great.’” And life great. An­drew has his first solo art show in New York this fall and plans to start work­ing in sculp­ture. In per­son, he sports gold teeth caps and his fingers drip with heavy rings that squish mine as we shake hands, but he is ex­ceed­ingly po­lite. “I wasn’t into the whole idea of team sports; there were so many rules,” he says. “When it came to the Gucci col­lab­o­ra­tion with Alessan­dro, we just clicked be­cause he’s a risk taker, and I don’t think you get any great re­wards with­out tak­ing risks.”

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