When the three sib­lings be­hind Tri­archy learned how much wa­ter their line was wast­ing, they did some­thing about it.

Fashion (Canada) - - Contents - —Jacquelyn Fran­cis

T he three Cana­dian sib­lings be­hind Tri­archy Denim were hor­ri­fied to learn that it takes more than 6,814 litres to grow the cot­ton needed to make a sin­gle pair of jeans (and that doesn’t in­clude the wa­ter used dur­ing man­u­fac­tur­ing). In 2016, Adam, Ania and Mark Tauben­fligel hit the pause but­ton on their five-year busi­ness and started to re­search new approaches. “Un­less we could find a way to make a dif­fer­ence through the brand, we were go­ing to scrap the whole thing,” says Adam, the cre­ative di­rec­tor. Ear­lier this year, af­ter find­ing a fac­tory in Mex­ico City that re­cy­cles 85 per cent of the wa­ter used in the man­u­fac­tur­ing process, they re­launched their line. They also started mak­ing jeans that are 47 per cent Ten­cel. Ten­cel comes from the eu­ca­lyp­tus tree, which takes 85 per cent less wa­ter to grow than masspro­duced cot­ton does. “No­body ac­tu­ally knows how much wa­ter they’re wear­ing when they put on a pair of jeans,” says Adam. The Fringe jacket (above) is from the Tri­archy/ Ate­lier Denim col­lec­tion and is made from vin­tage denim. “This al­lows us to re­make pieces with amaz­ing vin­tage washes with­out hav­ing to use wa­ter to wash down new ma­te­ri­als,” he ex­plains. “We use re­cy­cled wa­ter for Tri­archy pro­duc­tion and no wa­ter in the pro­duc­tion of the Ate­lier pieces. So this jacket may rain in fringe, but not in wa­ter.”

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