Fashion (Canada) - - Contents -

Her­mès tar­gets mil­len­ni­als with its new scent Twilly d’Her­mès; a nat­u­ral-de­odor­ant primer, plus the future of eye serums.

Named af­ter the slen­der silk ac­ces­sory that women of­ten wrap around their wrist or bag han­dles, HER­MèS Twilly d’Her­mès ( from $76) sig­ni­fies what per­fumer Chris­tine Nagel de­scribes as an un­tapped niche within the es­teemed French lux­ury brand. “I was see­ing young women who ap­pre­ci­ated the codes of the mai­son but were do­ing dif­fer­ent things with them,” she says. “The idea of twist­ing the clas­sic carré [scarf] was in­ter­est­ing to me, and I thought that to please young women, per­haps I could work with raw ma­te­ri­als that are at the foun­da­tion of the house and also twist the mon­u­ment of per­fumery to say some­thing else.”

And what Nagel says with the scent is un­mis­tak­ably up­beat and dis­creetly flirty. By ex­tract­ing gin­ger while it’s still fresh (in­stead of dry, as is the com­mon prac­tice) and boost­ing its pres­ence be­yond the usual trace, she has nudged the fa­mil­iar notes of tuberose and san­dal­wood into a brighter reg­is­ter. The sweet­ness is sur­pris­ing, yet the re­sult is re­strained. Nagel points out that this mir­rors her per­cep­tion of the house. “Once I fi­nally started to set­tle in, I dis­cov­ered a world far more orig­i­nal than I imag­ined from the ex­te­rior,” she says. “It was a world of fan­tasy and colour, and this was cap­tured by the world of silk.”

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