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Fashion (Canada) - - CONTENTS - —Caitlin Agnew

Fashion gives live mu­sic a new stage; our favourite piece from Thomas Sabo’s Dragon Nights col­lec­tion; run­way songs that give us shivers.

The hearts of mu­sic lovers around the world broke a lit­tle last year as venue af­ter venue an­nounced they would be clos­ing their cur­tains once and for all. In Toronto alone, in­die artists lost seven rock haunts in the first three months of the year, in­clud­ing The Sil­ver Dol­lar Room and The Hox­ton. But thanks to fashion’s in­ter­wo­ven re­la­tion­ship with mu­sic, the cloth­ing in­dus­try is giv­ing fans new op­por­tu­ni­ties to con­nect with mu­si­cians while also pro­vid­ing emerg­ing artists with a high-pro­file plat­form. Last June, af­ter dis­cov­er­ing that 40 per cent of Lon­don’s live-mu­sic venues had closed over the pre­vi­ous decade, Sel­fridges started its Mu­sic Mat­ters cam­paign, a se­ries of live per­for­mances held at select store lo­ca­tions over four months. When the Er­dem x H&M col­lec­tion launched in Novem­ber, elec­tronic trio Years & Years was tapped to pro­vide the back­ground track to the Baz Luhrmann-di­rected pro­mo­tional video, find­ing the band new lis­ten­ers while teas­ing fans about an al­bum re­lease. Amer­i­can footwear brand Vans brings mu­sic lovers to­gether at its House of Vans lo­ca­tions world­wide, host­ing acts like Mac DeMarco, while Com­plex’s Novem­ber Com­plexCon in Long Beach, Calif., com­bined per­for­mances by N*E*R*D, Gucci Mane and M.I.A. with more than 100 cu­rated fashion ven­dors. And Ur­ban Out­fit­ters con­tin­ues to drive the vinyl trend as one of the world’s largest sell­ers of records; it has long held the tra­di­tion of pro­mot­ing in­die artists through its in-store sound­tracks. So the stage may look a lit­tle dif­fer­ent to­day, but, in the words of Neil Young, “rock and roll can never die.”

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