Fashion (Canada) - - BEAUTY MUSIC - —Souzan Michael

Af­ter years of go­ing to con­certs, Jas­myn Burke, lead singer of Toronto band Weaves, was tired of the male­cen­tric na­ture of band merch. “It’s usu­ally men’s sizes,” she says. “Even the women’s sizes don’t fit well.”

So, to co­in­cide with the Juno- and Po­laris-nom­i­nated band’s al­bum,

Wide Open, Burke cre­ated two lip­sticks that are sold on­line and on tour. “La, La” is a bright blue for fans who, like her, crave some­thing bold. “It takes con­fi­dence to make mu­sic that’s par­tic­u­lar to your ex­pe­ri­ence,” says Burke. “Blue rep­re­sents what I’m do­ing as a fe­male in the in­dus­try.” The other shade, “Scream,” is neon or­ange. “It works well on dif­fer­ent skin tones,” she says.

Re­cently, she gave the or­ange lip­stick to a fan who was trav­el­ling alone. “I told her to wear it when she’s feel­ing ner­vous. It’s nice [to have] things to talk about be­sides ‘I love your band.’ It’s a dif­fer­ent con­nec­tion.”

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