Fashion (Canada) - - Beauty Fix - —Meghan McKenna

As a high-school fresh­man, celebrity hair­styl­ist Brid­get Brager wasn’t per­mit­ted to wear fra­grance so she used Herbal Essences con­di­tioner as a body lo­tion. “I wanted to smell good, and I felt em­pow­ered by it,” she re­calls. Though this seems laugh­able now, it speaks to the brand’s long-stand­ing pop­u­lar­ity when it comes to scent. But Brager, who tends to the manes of Kate Bos­worth and Diane Kruger, points out that Herbal Essences sham­poos, con­di­tion­ers and styling prod­ucts have evolved from her teen years to be much more than their smell. The Bio:Re­new sham­poos and con­di­tion­ers fea­ture a mix of aloe, sea kelp and his­ti­dine (a nat­u­ral an­tiox­i­dant), so ev­ery time you use them, your own sup­ply of his­ti­dine is topped up. “Over time, you can feel the amount of protein in your hair in­crease,” says Brager. Four new scents join the lineup: Bour­bon Manuka Honey, Mi­cel­lar Wa­ter & Blue Ginger, White Straw­berry & Sweet Mint and Deep Sea Min­er­als ($8 each).

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