PRINT PER­FECT

Fashion (Canada) - - Style News - — I.B.S.

“I like to take some­thing that is in­her­ently scary and hor­rific and make it re­ally pretty and en­joy­able,” says Toronto de­signer Hay­ley El­saesser about her sig­na­ture loud, splashy prints. Case in point: a cos­mic ray gun re­pro­duced mul­ti­ple times to form the shape of a flower. El­saesser—re­splen­dent in rain­bow uni­corn hair and snake-print over­alls of her own de­sign when we meet at her bou­tique on Queen Street West—has rev­o­lu­tion­ized the way she de­signs with a tech­nique called dye-sub­li­ma­tion trans­fer print­ing. “It’s in­stant grat­i­fi­ca­tion where you have an idea, you whip it up and you print it out,” she says. The tech­nol­ogy al­lows her to send a dig­i­tal file of her pat­terns to an in­dus­trial prin­ter in New York, which then phys­i­cally prints the de­sign onto trans­fer pa­per. The pa­per is then heat-cured to trans­fer the pat­tern onto the cho­sen tex­tile. El­saesser re­ceives the printed fab­ric in a few days in­stead of the four weeks it nor­mally takes when she sources fab­rics over­seas. El­saesser says she was the con­sum­mate in­door kid. “I’ve al­ways been some­one who would rather be on the com­puter,” she says. “My mom was al­ways like, ‘Go out­side!’” But that’s also why El­saesser is so open to ex­per­i­men­ta­tion: “I get so ex­cited about new tech­nol­ogy and where we’re go­ing to be in an­other 10 years.”

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