SOLE MATES

Fashion (Canada) - - Style News - —Pahull Bains

De­signed in Cal­i­for­nia and hand­made by ar­ti­sans in Spain, in­die la­bel Frēda Sal­vador has, since its 2012 launch, found fans in Kaia Ger­ber, Naomie Har­ris and Gigi Hadid. No sur­prise, con­sid­er­ing the la­bel’s an­drog­y­nous­meets­so­phis­ti­cated aes­thetic. Co­founded by Me­gan Pa­pay and Cristina Palomo­Nel­son, the brand prom­ises to el­e­vate your ev­ery­day style with “time­less and slightly un­con­ven­tional” shoes that are now avail­able ex­clu­sively at Holt Ren­frew. “We did a road trip to Marfa with our vin­tage pop­up trailer last fall and were in­spired by the south­west, so our [Pre­Fall] col­lec­tion has a Western nod,” says Pa­pay. “Holts saw our trip on In­sta­gram and then fol­lowed the de­sign process, ul­ti­mately lov­ing our col­lec­tion!” They’re not the only ones. Con­sid­er­ing how quickly the shoes tend to sell out—when I vis­ited their San Fran­cisco store re­cently, sev­eral styles were low on sizes or out com­pletely (They get re­stocked even­tu­ally—don’t worry!)—we ad­vise get­ting in on the ac­tion early.

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