Berlin Fash­ion Week’s top ac­ces­sory? A glow stick.

Marc Cain goes un­der­ground for fall.

Fashion (Canada) - - Contents - —Is­abel B. Slone

When the invite to the Marc Cain show at Berlin Fash­ion Week ar­rives at my ho­tel room, it comes with a cu­ri­ous ac­ces­sory: a glow stick. I’m slightly puz­zled, but the glow stick turns out to be a bril­liant act of fore­shad­ow­ing: The show takes place un­der­ground in an empty tun­nel be­neath Pots­damer Platz sta­tion, and the run­way is in­ter­sected with graf­fiti-cov­ered pil­lars, like some kind of gritty elec­tronic rave. As I ar­rive at the sta­tion for the show, a cold, bru­tal rain beats down on the city, pun­ish­ing all the pea­cock­ing show­go­ers. I over­hear one colour­fully clad at­tendee say to another, “It’s a Ger­man winter.” Once I’m safely en­sconced in the sur­pris­ingly spa­cious tun­nel and be­gin to dry off, the show kicks off with a bang­ing ’80s sound­track of Pat Be­natar and AC/DC’s “Dirty Deeds Done Dirt Cheap.” The next 15 min­utes are a whirl­wind of vel­vet power suits, monochrome ma­genta and white pointy-toed shoes that wouldn’t look out of place on Molly Ring­wald circa her Brat Pack years. Ge­or­gia Fowler, a Victoria’s Se­cret model, opens the show, and a gag­gle of Euro­pean in­flu­encers, in­clud­ing Nina Suess and Caro­line Daur, com­man­deer the front row.

The next day, I’m whisked away on a pri­vate jet em­bossed with the Marc Cain logo—se­ri­ously—for a tour of the brand’s head­quar­ters in the tiny vil­lage of Bodelshausen, 45 min­utes out­side of Stuttgart. As I step in­side, I see that ev­ery sin­gle de­tail has been con­sid­ered—even the fire ex­tin­guish­ers are painted white. The fac­tory, which re­sem­bles an ef­fi­cient, im­mac­u­late Santa’s Work­shop, spits out candy-coloured sweaters that are knit us­ing tech­nol­ogy that com­bines me­chan­i­cal knit­ting with 3-D print­ing. The brand’s founder, Hel­mut Schlot­terer, an in­tim­i­dat­ing Teu­ton of few words, speaks of Marc Cain’s un­ex­pected Cana­dian con­nec­tion: He named the brand af­ter an old Cana­dian buddy who he thought had a catchy name. “My name was too hard to pro­nounce,” says Schlot­terer. No doubt the name will be on the lips of Cana­di­ans this up­com­ing sea­son.

Newspapers in English

Newspapers from Canada

© PressReader. All rights reserved.