Jenny Bird’s plated jew­ellery is the real deal.

Fashion (Canada) - - Contents -

If Jenny Bird’s art-deco-in­spired La Bouche and La Vue pins ap­pear whim­si­cal, the Toronto-based de­signer is not. She’s re­fresh­ingly hon­est and a true straight shooter when talk­ing about the name­sake jew­ellery line she founded in 2008. She ex­plains how the pieces are cast in brass and then plated in 14-karat gold or ster­ling sil­ver at her fac­tory in China, which she has vis­ited. At $60 and $65, the pins are rea­son­ably priced—a de­ci­sion she de­scribes as be­ing about “the democ­racy of the brand and just be­ing fair; it’s pos­si­ble to make a good liv­ing and have beau­ti­ful, qual­ity prod­ucts.” Another Jenny Bird truth is this: Af­ford­able jew­ellery can be pre­cious, and it should be to the per­son wear­ing it. “We [gold-]plate our pieces so that peo­ple will take care of them,” she says. “They can be heir­looms. You don’t have to have solid-gold heir­looms; you just have to take care of them.” Truth.

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