FACE FOR­WARD

Fashion (Canada) - - Beauty - —Lesa Han­nah

Su­per­model and sex­a­ge­nar­ian Christie Brink­ley on why she’s not hid­ing any­thing she does in the name of van­ity.

When Christie Brink­ley signed on as a spokesper­son for cos­metic-en­hance­ment treat­ments Ulther­apy and Xeomin last Oc­to­ber, the 64-year-old model took is­sue with how the com­pany, Merz, orig­i­nally framed the an­nounce­ment. “They were han­dling it as if I’d been caught do­ing some­thing wrong,” she says, seated in a booth at Avra Madi­son restau­rant in New York City. “Even in the first re­lease, they used the word ‘re­veal.’” She re­quested that it be re­worded, in­sist­ing that they al­low women the right to do what they want.

Se­crecy sur­round­ing beauty ac­tiv­i­ties is some­thing Brink­ley says dates back to the 1960s, when women would keep whether they coloured their hair un­der wraps, slip­ping in the back door of the sa­lon. “The thing was ‘Does she or doesn’t she? Only her hair­dresser knows for sure!’” she re­calls. “I don’t un­der­stand why. It’s not hurt­ing any­body.” For Brink­ley, she sees speak­ing on be­half of treat­ments she likes as no dif­fer­ent from the prod­ucts she has paid lip ser­vice to through­out her ca­reer. “I’ve been shar­ing my beauty tips for over 40 years,” she says. “When I find some­thing that works, I gen­er­ally talk about it.”

The one we’re dis­cussing to­day is Ulther­apy, a pro­ce­dure that sends fo­cused ul­tra­sound en­ergy deep into the skin to jump-start the pro­duc­tion of col­la­gen and elastin and re­sults in a lift­ing and tight­en­ing ef­fect. Brink­ley wanted to try it af­ter see­ing it de­moed on To­day. “It’s some­thing you do once and you’re good to go for the next year or 18 months,” she says. As for Xeomin, the in­jectable toxin she also en­dorses, Brink­ley says she de­cided to try it be­cause she had a marionette line on the side of her face that looked like a fork in a road that she couldn’t let go. But the first time she went for the treat­ment, it was all “very hush-hush.” “I thought, ‘This is so ridicu­lous.’ Women shouldn’t have to feel like that,” she says, adding that if some­thing is go­ing to make you feel bet­ter about your­self, why be ashamed? “It should be about you and your per­sonal rea­sons.”

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