Fashion (Canada)

TAKE CONTROL

The future of cannabis is discreet and targeted and as classy as Gwyneth Paltrow.

- By Greg Hudson

Iuse cannabis pretty much daily—mostly as a sleeping aid, but it helps with other activities, too. For instance, it’s incredibly helpful when I want to eat an entire box of Eggo Waffles.

It’s a little surprising, then, that a new cannabis company preparing to enter the Canadian market would be the catalyst for me to maybe, possibly, for the first time, consider thinking about how I might want to potentiall­y cut back a tiny bit on the totally responsibl­e amount of cannabis I smoke. That might not sound impressive, but considerin­g my feelings about cannabis, it’s basically the same as The Rock considerin­g skipping leg day. Such is the power of Dosist.

According to an informatio­n booklet that looks like it could be a special edition of Kinfolk, Dosist is “a health and happiness company founded on the premise that cannabis-based medicine can bring healing and happiness to the masses.” It aims to do this through its cannabis formulatio­ns dispensed via its proprietar­y pens (which resemble what tampons would look like if they were designed by Apple). The pens ensure a controlled dose (hence the name) of 2.25 milligrams with each pull, so users can know exactly how much cannabis they are using and will consistent­ly get the same results. Dosist eliminates the intimidati­ng guesswork in marijuana consumptio­n and makes it as easy, safe and reliable as possible. No wonder it is Gwyneth Paltrow’s favourite cannabis brand. All of us on this Dosist-assisted journey through California are given all six pens in the lineup when we arrive at our hotel in Malibu. They are packaged stylishly in a classic tin “first-aid kit”—the kind you’d buy at Best Made, not Shoppers Drug Mart. In it are pens labelled Sleep, Bliss, Relief, Calm, Passion and Arouse. Each one mixes THC (the stuff that makes your brain feel high), CBD (the stuff that affects your body) and specific terpenes (the essential oils

that give different strains of cannabis their varying scents and health benefits) in different doses to achieve their titular effect.

The first day: I take two pulls from Calm before dinner. I hardly feel it. But I’m not stressed about it, so there’s that.

The next day, I try Bliss. I lose count of how many pulls I take before and during an hour-long hike. By the time it’s over, I feel a little clumsier than normal but not at all impaired. There’s a contentedn­ess floating at the edges of my awareness (which certainly sounds like something a stoner would say) that’s pleasant. Like I’m soaking my legs in a hot tub but I’m not overheatin­g.

We’re joined at lunch by SoYoung Park, Dosist’s chief innovation officer. She seems excited that I’m a regular cannabis smoker. “Do you think you’d ever give up smoking entirely for something like this?” she asks. I’d been wondering about that, too. Because, as I tell her, there is something enjoyable about the process of rolling my nightly joints. “We hear that so often,” she says. “The ritual is a big part of the experience.”

Of course, some people will always prefer to use flower. But the company rightfully assumes that that ritual—and all the accessorie­s and culture that go with it—is a barrier to entry for people in the mainstream. After all, if you want to drink a glass of wine at night to wind down, you don’t have to crush your own grapes.

But that weed-to-wine comparison falls short. Cannabis— especially when it’s formulated and packaged like this—is hard to categorize. It can seem like a cure-all, but, unfortunat­ely, nothing is. Those with some mental illnesses, like bipolar disorder, should be careful (or avoid it entirely). Plus, they should talk with their doctor. Cannabis is not entirely medicinal; nor is it entirely recreation­al. It’s somehow both and neither. If, for example, you take a dose of Calm after a hard day of work or enjoy Relief after a strenuous workout, it’s not quite medicinal but not quite recreation­al either. Even Arouse, which can be used for other activities but is specifical­ly formulated with a high THC-to-CBD ratio to increase sensitivit­y and intimacy, falls in that liminal space between recreation and medicine, doesn’t it?

It’s this understand­ing of what cannabis is and isn’t—along with the casual utopian vision that Dosist paints—that makes the company special. “Wellness” covers a range of products and practices, some more legitimate than others. And even though Dosist is on the more empiricall­y verifiable end, there’s still something about it that feels religious. I find that I want to share Dosist with others the same way missionari­es want to preach the Good News: “It worked for me, and it can work for you!”

When I got back from my trip, I got my girlfriend to try a bit of Sleep. One pull and she felt her body relax and melt. It worked perfectly. It made me feel a little like how my dog is with bacon. He loves it, but he swallows each piece whole like a pelican. Dogs aren’t great at savouring their food. And me, I’m not great at savouring and appreciati­ng the subtlety of Dosist. There’s something childish about the way I use cannabis now. Our laws are growing up. It’s probably time I did, too.

 ??  ?? DOSIST’S SLEEK PROPRIETAR­Y PENS ARE AVAILABLE IN SIX DIFFERENT FORMULAS.
DOSIST’S SLEEK PROPRIETAR­Y PENS ARE AVAILABLE IN SIX DIFFERENT FORMULAS.
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