The Charcoal Club
This natural substance is the newest go-to way to have clean, beautiful hair.
ACTIVATED CHARCOAL has been used for eons as a purifying agent. But now this detoxifying ingredient is having a pop-culture beauty moment. It’s in everything from masks to toothpaste—and now it’s being used in shampoos and conditioners. Pantene Pro-V Charcoal shampoo contains black charcoal sourced from renewable bamboo, while Pantene Pro-V Charcoal conditioner contains white charcoal from the Binchotan oak tree. The charcoal in these products collects oil and dirt, leaving the hair feeling renewed and refreshed. The added bonus? Both of them deposit pro-vitamin B5 and antioxidants in the hair. Plus, they are free of parabens, dyes and silicones and can be used on all hair types. #purehairbliss Hair, Justin German for P1M.ca. Makeup, Simone Otis for P1M.ca. Manicure, Khristinne Manuszak for P1M.ca. Fashion assistant, Katie Goodfellow. Photography assistant, Kevin Bryan. Model, Brianna Faughnan for Next Canada. Product photography, Daniel Harrison.
POWER DUO The Pantene Pro-V Charcoal shampoo and conditioner collection