SARAH POWER

Fashion (Canada) - - The Draw Sustainability Reboot - —Jac­que­lyn Fran­cis

Af­ter years of work­ing in cloth­ing trade shows, Sarah Power sensed that peo­ple were “start­ing to re­ject main­stream fast fash­ion.” Al­most on a whim, she as­sem­bled 80 Cana­dian brands for In­land’s pop-up de­but in Septem­ber 2014. To­day, In­land pops up twice a year—in May and Septem­ber—in Toronto. All In­land ven­dors are first se­lected for their style and then con­sid­ered at length for qual­ity of work, web pres­ence and brand story. In­ter­est­ingly enough, In­land hasn’t grown since its de­but; its num­ber of ven­dors has ac­tu­ally been re­duced. Ac­cord­ing to Power, this is be­cause it’s im­por­tant that ven­dors and con­sumers are able to get the most re­turn on their in­vest­ment. Though In­land was born of Power’s de­sire to sup­port Cana­dian fash­ion, her real pas­sion now lies in sus­tain­abil­ity, some­thing she thinks could be this coun­try’s fash­ion iden­tity. “Our style as Cana­di­ans is de­fined by sen­si­bil­ity, but it’s founded in a dy­namic and ex­cit­ing mix of cul­tural di­ver­sity; we’re un­der­stated but very con­fi­dent,” she says. “With ad­vances in new-tech ma­te­ri­als and pro­duc­tion meth­ods that op­er­ate within a cir­cu­lar econ­omy, Canada has an op­por­tu­nity to be a global leader in the sus­tain­abil­ity space.”

“Canada has an op­por­tu­nity to be a global leader in the sus­tain­abil­ity space.”

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