“I’ve always been an earthy type of chick,” quips Dominique Drakeford, the founder of Melanin and Sustainable Style, a website that goes by the cheeky acronym MelaninASS. Drakeford grew up going on family camping trips, and she says her love of pristine nature only strengthened as she grew older. After receiving her master’s degree in sustainable entrepreneurship and fashion from NYU in 2013, she did PR for sustainable fashion brands before launching MelaninASS in 2016. Her mission is to “bring Melanin to the forefront of sustainable fashion” by recognizing the contributions that people of colour are making in eco fashion. The site was born out of a “crazy Venn diagram of frustrations,” including her irritation that the faces of eco fashion by and large tend to be white women, plus what she sees as a failure of black-centred publications to acknowledge sustainability issues. “I was tired of just seeing people of colour seen as labourers,” she says. Drakeford is dedicated to amplifying the voices of women of colour—like Maya Shaw, who sells artisanal ceramic weed pipes in her store SHAW., or Jasmine Offor-Verville, the founder of conflict-free jewellery line Moondust & Me. “No matter your financial situation or your geographic location, this is a global movement for everybody,” she says.