Fashion (Canada) - - The Draw Sustainability Reboot - —Is­abel B. Slone

When Stacy Flynn flew to China in 2010, she in­tended to shake hands on a tex­tile busi­ness deal but was alarmed by the haze of blue gas that hov­ered in the air as she ham­mered out de­tails of the trans­ac­tion. As a tex­tile ex­ec­u­tive for roughly 25 years, Flynn re­al­ized she was partly to blame for the poor air qual­ity and vowed to re­align her busi­ness ethics so they meshed with her per­sonal moral code. En­ter EVRNU, the rad­i­cal sus­tain­able start-up she founded in 2014 that uses pro­pri­etary tech­nol­ogy to cre­ate new fi­bres out of re­cy­cled gar­ment waste. Imag­ine a pile of old cot­ton T-shirts used to birth a brand-new pair of blue jeans. Con­sid­er­ing brands like Burberry weath­ered boat­loads of crit­i­cism ear­lier this year for in­cin­er­at­ing $50 mil­lion of un­sold cloth­ing, Flynn’s so­lu­tion reads like the magic bul­let for solv­ing the prob­lem of sur­plus clothes. (Burberry an­nounced in Septem­ber that it has stopped burn­ing.) So far, Levi’s, Tar­get and Stella McCart­ney have signed on, and EVRNU hopes that cloth­ing made out of their fi­bres will be widely avail­able by the end of 2019. “Ex­press­ing our­selves through our dress has al­ways been cul­tur­ally sig­nif­i­cant,” says Flynn. “Keep­ing our in­dus­try safe into the fu­ture is the pri­mary ob­jec­tive.”

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