The Fu­ture Starts Now

Even small changes can have a big im­pact.

Fashion (Canada) - - The Draw Sustainability Reboot - By Souzan Michael

1. Alt mode Main­tain a one-week di­ary that charts all your plas­tic us­age and you’ll be shocked. Stock up on green al­ter­na­tives to your daily essen­tials: stain­less-steel straws, re­us­able cut­lery and cof­fee mugs, and green school and of­fice sup­plies. Onyx+Green, Pack­age Free Shop and Raw Of­fice are good re­sources.

2. Long game In­vest in cloth pro­duce bags (like Flip & Tum­ble and Sim­ple Ecol­ogy) so you’re not wrap­ping all your fruits and veg­gies in plas­tic, buy re­us­able food wrap for your left­overs (Abeego and Etee make great al­ter­na­tives out of hemp, cot­ton and beeswax) and carry your own tote bags to the store.

3. Pretty green Swap sin­gle-use cot­ton pads for Un­wrapped Life’s wash­able bam­boo rounds. In­vest in a re­fill­able makeup pal­ette, like the one from Kjaer Weis, which al­lows you to mix and match prod­ucts and build a cus­tom col­lec­tion. In­stead of the dis­pos­able plas­tic ra­zors you pick up ev­ery time you’re at the drug­store, buy a gor­geous stain­less steel ra­zor that’ll last for years—we love Oui Shave and Ed­win Jag­ger. Multi-pur­pose prod­ucts like The Bet­ter Skin Co.’s Amaze Balm save you the pack­ag­ing (and money) of buy­ing sev­eral dif­fer­ent prod­ucts for your ev­ery need. Use it as a mois­tur­izer, a cu­ti­cle balm or an overnight mask. Save elec­tric­ity by air-dry­ing your hair. Prod­ucts like AG Hair’s Rose­hip Balm Hair Dry Lo­tion help pre­vent frizz and give you a styled look with­out heat.

“Set up a bud­get for new cloth­ing and be will­ing to spend a bit more on pieces that are bet­ter made and will last longer.”

4. Lady bits Close to 20 bil­lion san­i­tary nap­kins, tam­pons and ap­pli­ca­tors are dumped into North Amer­i­can land­fills ev­ery year. Opt for a greener pe­riod with wash­able pe­riod panties like Thinx, sil­i­cone men­strual cups that will last up to 10 years (Lunette, Diva and Lena are pop­u­lar choices) or re­us­able, or­ganic cot­ton san­i­tary prod­ucts by brands like Han­nah­pad.

5. FASH­ION asks: Daniel L. Benk­endorf, PhD

Daniel L. Benk­endorf is an as­so­ciate pro­fes­sor of phi­los­o­phy at New York’s Fash­ion In­sti­tute of Tech­nol­ogy (FIT) whose work fo­cuses on sus­tain­able and un­sus­tain­able con­sumer be­hav­iours.

What should con­sumers do to make re­spon­si­ble pur­chases? “Con­sumers should ask them­selves ques­tions about prod­ucts, like ‘Where did this come from?’ and ‘Is the price of the prod­uct re­flec­tive of the true cost of mak­ing it?’ There are costs we don’t see—to the en­vi­ron­ment where it was pro­duced and to the qual­ity of life of the peo­ple mak­ing it. Con­sumers need to think through that process.” Will con­sumers ever be will­ing to pay more for higher qual­ity items? “Young peo­ple to­day have a greater sense of what’s go­ing on in the world, and that has con­trib­uted to a lot of move­ment, whether it’s to­ward so­cial jus­tice or to­ward sus­tain­abil­ity and the is­sue of cli­mate change. They’re look­ing for the in­for­ma­tion; they’re hun­gry for it.” Be­sides seek­ing out sus­tain­able and eco-con­scious brands, what are some sim­ple things con­sumers can do to make a dif­fer­ence? “Find sec­ond-hand stores and thrift shops in your neigh­bour­hood. Also, set up a bud­get for new cloth­ing and be will­ing to spend a bit more on pieces that are bet­ter made and will last longer. So even if that blouse is not a sus­tain­able gar­ment, if it’s well made, you won’t have to buy an­other one next month when this one’s seams rip.”

6. CAUSE & EF­FECT

Sup­port beauty brands that part­ner with char­i­ties whose pro­ceeds ben­e­fit en­vi­ron­men­tal causes.

ZORAH BIOCOSMÉTIQUES

Mon­treal-based Zorah Biocosmétiques pays 1 per cent of the pro­ceeds of its min­eral sun­screen to the David Suzuki Foun­da­tion, which fo­cuses on ev­ery­thing from marine pro­tec­tion to en­vi­ron­men­tal rights.

RAHUA

Pro­ceeds from the sale of Rahua’s En­chanted Is­land Salt Spray ben­e­fit The Pink Flamin­gos Project, which pro­tects en­dan­gered species on the Galá­pa­gos Is­lands, 1,000 kilo­me­tres off the coast of main­land Ecuador, where founder Fabian Lliguin grew up.

BURT’S BEES

Since the in­cep­tion of The Burt’s Bees Greater Good Foun­da­tion in 2007, the brand has is­sued over $2.4 mil­lion in grants for pro­grams in ar­eas like hon­ey­bee health and con­ser­va­tion. Burt’s Bees has also been car­bon neu­tral since 2015 and em­ploys a zero-waste pol­icy.

7. Stay Look for ho­tels that are B Cor­po­ra­tion-cer­ti­fied, which means that an en­vi­ron­men­tal or so­cial mis­sion is built into their ethos. Toronto’s Glad­stone Ho­tel re­cently be­came the first B Cor­po­ra­tion-cer­ti­fied ho­tel in Canada— and only the 11th world­wide—thanks to its com­mit­ment to sup­port­ing lo­cal busi­nesses and artists and to be­ing more eco-friendly. It has two green roofs and or­ga­nizes reg­u­lar sus­tain­able food events.

8. Con­tain it In­stead of buy­ing (and quickly dis­card­ing) travel-size ver­sions of all your essen­tials, buy one set of travel con­tain­ers in var­i­ous sizes that you can re­fill each time you travel.

9. Smart flyer Ac­cord­ing to The New York Times, “one round-trip flight be­tween New York and Cal­i­for­nia [gen­er­ates] about 20 per cent of the green­house gases that your car emits over an en­tire year.” If elim­i­nat­ing air travel is im­pos­si­ble: (1) Try to take non-stop flights, be­cause the more times the plane takes off, the more fuel it uses. (2) Travel light—the heav­ier the air­craft, the more fuel it burns. (3) Fly­ing busi­ness or first class leaves an even big­ger car­bon foot­print—be­cause fewer pas­sen­gers are ac­com­mo­dated in those cab­ins— so book your­self into econ­omy in­stead. (Fi­nally, an ad­van­tage to go­ing coach.) (4) Fly­ing is more fuel-ef­fi­cient over long dis­tances, so for shorter trips, con­sider al­ter­na­tive means of trans­porta­tion.

10. Flight path Some air­lines of­fer car­bon off­sets by, say, do­nat­ing to con­ser­va­tion ef­forts or fund­ing a re­new­able en­ergy project. United, Delta and Jet­Blue are on board with this.

11. FOOD

Buy gro­ceries in stages, so you don’t end up throw­ing away pro­duce you weren’t able to use by its ex­piry date, and keep a log of how much you and your fam­ily eat in a week. Eat “ugly”

pro­duce. Tons of good pro­duce is dis­carded be­cause it’s bruised or nat­u­rally im­per­fect and doesn’t meet store stan­dards. Com­pa­nies like FlashFoodBox, an On­tario-based sub­scrip­tion ser­vice, work with lo­cal farm­ers to res­cue “im­per­fect” pro­duce, in­clud­ing po­ta­toes, ap­ples and root vegeta­bles, be­fore it’s tossed out. Gro­cery chain Loblaws of­fers fresh and frozen foods un­der a lower-priced line named Nat­u­rally Im­per­fect. Pro­duce is best when bought fresh and

in sea­son, be­cause this in­volves the least amount of in­ter­ven­tion. Learn what to buy and when. If you don’t know how to cook an un­fa­mil­iar veg­etable, just ask the ven­dor.

12. ROAD-TRIP­PIN'

The 2018 Panam­era Turbo S E-Hy­brid can travel 50 kilo­me­tres with­out any gas.

Trav­el­ling via hy­brid car is a sure­fire way to re­duce your car­bon foot­print—but it doesn’t nec­es­sar­ily feel like a “cool” way to get from point A to B. (You’ve seen the Prius memes, right? Th­ese cars aren’t ex­actly like pri­vate jets.) Now, to be to­tally hon­est, I’m not ex­actly an au­thor­ity on au­to­mo­biles. When I got be­hind the wheel of Porsche’s 2018 Panam­era Turbo S E-Hy­brid at the be­gin­ning of a four-day East Coast road trip, I had to reach into the glove com­part­ment to peek at the owner’s man­ual.

Here’s some­thing I do know a lot about: lux­ury (a.k.a. feel­ing re­ally, re­ally cool). When you drive a four-seater sports car with a red leather in­te­rior for 50 kilo­me­tres with­out any gas, you quickly re­al­ize that ef­fi­ciency doesn’t have to un­der­mine com­fort and per­for­mance. Here is some­thing else I know: At this very mo­ment, roughly 1.2 mil­lion peo­ple are sail­ing through the sky on nearly 10,000 flights. And here’s some­thing that you prob­a­bly al­ready know: This is very bad news for the en­vi­ron­ment.

Some­times, air travel is nec­es­sary. But with the in­creas­ing fre­quency of bud­get flight op­tions, it can seem like a good idea to book a spon­ta­neous week­end get­away to Los An­ge­les, Paris or Can­cun. In­stead, we urge you to hop in your car, slide the sun­roof open and hit the road for a cou­ple of days. The jour­ney will be more com­fort­able, the food op­tions will be bet­ter and you can take all your 200-millil­itre cos­met­ics with you.

MOTHER ERTH THIS COM­PANY TRANS­FORMS MAN­U­FAC­TUR­ERRE­JECTED PLAS­TIC DES­TINED FOR LAND­FILLS INTO COLOUR­FUL RE­US­ABLE BAGS.

THE BET­TER SKIN CO. AMAZE BALM ($47 ) UN­WRAPPED LIFE BAM­BOO ROUNDS ($17 FOR 7) AG HAIR ROSE­HIP BALM ($28)

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