Lip­stick Revo­lu­tion

Fashion (Canada) - - The Draw Sustainability Reboot - —Lesa Han­nah

It’s es­ti­mated that one bil­lion lip­sticks are thrown away an­nu­ally, a truth that com­pelled Ni­co­las Ger­lier, a 10-year vet­eran at L’Oréal Luxe in Paris, to have an epiphany. “We can­not con­tinue to con­sume the way we do,” he says. “We in­vented plas­tic 100 years ago, and to­day more than 82 per cent of our oceans are pol­luted with it.”

En­vi­sion­ing an al­ter­na­tive that is con­sid­ered both lux­ury and sus­tain­able, Ger­lier came up with La Bouche Rouge: a re­fill­able lip­stick that’s for­mu­lated with­out fra­grance and sus­pected en­docrine dis­rupters, made in small batches and housed in a leather case that uses no mi­croplas­tic. “I wanted to give a deeper mean­ing and im­pact to ob­jects that last,” he says. The brand launched last year with six red shades de­signed by Bri­tish makeup artist Wendy Rowe.

Ger­lier chose lip­stick be­cause it’s the most “vis­i­ble” makeup item and fo­cused on red be­cause of its mean­ing. “It’s more than a colour,” he says. “It’s an en­ergy that en­cour­ages speak­ing out and de­fend­ing a point of view.” The leather for his mono­grammable cases comes from the same 176-year-old French tan­nery that counts Her­mès as a client and is re­spect­ful of the en­vi­ron­ment. And that’s ul­ti­mately what Ger­lier wants to im­prove. “I am a fa­ther of three chil­dren, and I just want for them to live in a bet­ter place,” he says. “There is no planet B.”

CHLOë SE­VI­GNY, WHO CRE­ATED HER UL­TI­MATE OR­ANGE-RED SHADE FOR LA BOUCHE ROUGE BACK IN THE SPRING

LA BOUCHE ROUGE LIP­STICK ( FROM $160)

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