With alarm bells going off about what-the-hell-are-we-doing levels of single-use-plastic consumption, interest in shampoo bars has risen. “It was one of our more niche products,” says Tara Pelletier, cofounder of Meow Meow Tweet. “Now it’s one of our top sellers.” The bar’s versatility is one of its biggest draws, says Meghan Campbell, a Lush brand and product trainer who starred in a Facebook video about the brand’s own pucks of ’poo. It resonated: 71,000 of them sold in a week and a half, preventing 213,000 plastic bottles from entering waterways. There will be some acclimatization, though, such as how to use it. “I rub the bar directly on my head and move the lather through my hair,” says Pelletier. Christophe Robin, who introduced a hydrating bar last year, says that your hair will also need to adapt because “[the bar] is oil-based whereas classic shampoo is water-based.” So if the prediction that by 2050 there will be more plastic in the oceans than fish makes your scalp sweat, well, you know what to do.
FROM LEFT: MEOW MEOW TWEET ROSEMARY AVOCADO SHAMPOO BAR ($16); ROCKY MOUNTAIN SOAP SHAMPOO BAR ($6); UNWRAPPED LIFE THE HYDRATOR SHAMPOO BAR ($18); CHRISTOPHE ROBIN HYDRATING SHAMPOO BAR WITH ALOE VERA ($26); LUSH GODIVA SHAMPOO BAR ($13)