BAR NONE

Fashion (Canada) - - The Draw Sustainability Reboot - —V.S.

With alarm bells go­ing off about what-the-hell-are-we-do­ing lev­els of sin­gle-use-plas­tic con­sump­tion, in­ter­est in sham­poo bars has risen. “It was one of our more niche prod­ucts,” says Tara Pel­letier, co­founder of Meow Meow Tweet. “Now it’s one of our top sell­ers.” The bar’s ver­sa­til­ity is one of its big­gest draws, says Meghan Camp­bell, a Lush brand and prod­uct trainer who starred in a Face­book video about the brand’s own pucks of ’poo. It res­onated: 71,000 of them sold in a week and a half, pre­vent­ing 213,000 plas­tic bot­tles from en­ter­ing wa­ter­ways. There will be some ac­clima­ti­za­tion, though, such as how to use it. “I rub the bar di­rectly on my head and move the lather through my hair,” says Pel­letier. Christophe Robin, who in­tro­duced a hy­drat­ing bar last year, says that your hair will also need to adapt be­cause “[the bar] is oil-based whereas clas­sic sham­poo is wa­ter-based.” So if the pre­dic­tion that by 2050 there will be more plas­tic in the oceans than fish makes your scalp sweat, well, you know what to do.

FROM LEFT: MEOW MEOW TWEET ROSE­MARY AV­O­CADO SHAM­POO BAR ($16); ROCKY MOUN­TAIN SOAP SHAM­POO BAR ($6); UN­WRAPPED LIFE THE HYDRATOR SHAM­POO BAR ($18); CHRISTOPHE ROBIN HY­DRAT­ING SHAM­POO BAR WITH ALOE VERA ($26); LUSH GODIVA SHAM­POO BAR ($13)

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